Critical readings: The Media and Gender Reader

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Download flyer. Description Contents Resources Reviews Features Preview How do mass media help shape our economic, cultural, political, and personal worlds?

4 Ways to Teach Gender Equity in your Classroom

New to the Fifth Edition: Two new editors , Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies. Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide texts on current media to students. Revised section introductions highlight key concepts and identify compelling connections between the readings to provide students with a comprehensive critical introduction to media studies.

Chapter Don't Drop the Soap vs. Gamergaters and Geek Masculinity. Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses. Lively and stimulating class activities and course projects can be used in class to reinforce active learning.

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The activities apply to individual or group projects. Video and multimedia links appeal to students with different learning styles.

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Web exercises direct both instructors and students to useful and current web sites along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. For a better shopping experience, please upgrade now. Javascript is not enabled in your browser.

In This Article

Enabling JavaScript in your browser will allow you to experience all the features of our site. Learn how to enable JavaScript on your browser. This provocative new edition examines the mass media as economic and cultural institutions that shape our social identities, particularly regarding gender, race and class. A comprehensive introductory section outlines the book's integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response.

Critical Readings: Media and Gender by Cynthia Carter

Incisive analyses of mass media — the Internet, television sitcoms, advertising and more — engage students in critical mass media scholarship. She has been researching and writing about the pornography industry for over twenty years. This insight led to an explosion of feminist research across academic dis- ciplines and has been a central feature of media studies research for over thirty years now. However, the situation is changing.

There is now a fast-growing scholarly interest in understanding how masculine identities are produced, repre- sented and made sense of by audiences see Beynon, Chapter 11 in this volume; Craig ; Jackson et al. What is particularly interesting and heartening is that an increasing number of male media scholars appear to be taking gender much more seriously now, rather than simply continuing to leave critiques of mascu- linity to their female colleagues. In part, the growth of research on gender issues has been linked to the entry of substantial numbers of women into media and communication departments in the USA and UK over the course of the past 30 years.

Not surprisingly, there is also an economic dimension to the proliferation of this scholarship. In that time, major new technologies have emerged, including desktop computers, the Internet, satellite television, video recorders and games, cable television and mobile phones, to name only a few. There has also been an increasing convergence of various media technologies. For exam- ple, television services now often include Internet and e-mail access; mobile telephones are now able to transmit images across satellite links around the world.

Of course, with the development and circulation of each of these new technologies, issues around gender access and participation have been at the forefront. Let us be clear about one thing — sexism is not merely an issue of media representations.

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Moreover, , of the part-time jobs done by women pay less than the minimum wage, compared to 50, of those by men. According to US Census Bureau data, in women were paid With respect to US media, the Annenberg Public Policy Center at the University of Pennsylvania reported in that men continue to dominate key decision-making positions.

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For example, in the top entertainment conglomerates, women make up only 13 per cent of executives and 14 per cent of the directors, while they are 14 per cent of US newspaper publishers and 32 per cent of the news executives in the seven national commercial television broadcasting corporations. Feminist scholars in these countries have long argued for the need to engage with the ways in which the media help to shape the norms, values and beliefs that underpin these gender inequal- ities.

For example, when the harsh and extreme sexism of the former Taliban government recently was brought to public attention in the Western media, many people around the world became involved in campaigns to raise public awareness further. That is, our allegiances are closely linked with research that attends to the ways in which gender inequalities are both structurally re produced as well as negotiated, con- tested and challenged by audiences. For us, to engage with questions around gender, power and social inequality necessarily means that one must attend to societal structures, social divisions and inequitable dis- tributions of social and economic power. What we are trying to do with this Reader is to construct a different kind of narrative — one that is openly critical in its orientation.

That said, we are not in any way attempting to offer an alternative canon. Aside from the fact that a book of this length could not hope to achieve this goal, our aim is a very different one — to offer our readers a critical resource that is broadly indicative of the current state of critical, gender-sensitive research and that directly addresses our own concerns around the role that the media play in re producing structural inequalities.

This book provides a sense of how rich and exciting this area of research is, given that its readings engage with diverse theories as well as a variety of media audiences and genres.

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We have also taken care to present a fairly wide array of research methods, from large-scale surveys to textual analysis and ethnography and studies of media forms that have long interested feminist researchers, as well as more recent media texts and sites. No single Reader can encompass the entire trajectory of research on gender and media. Many early studies that provided essential quantitative evidence about gender differences in media employment are now largely outdated too. Even with respect to the current generation of scholarship, no single book can tackle all of the theories or methods that are being used in gender- sensitive research, across all media forms and genres.

In part, it is the economic logics of academic publishing in the West that have been central in constraining what we have been able to include in this Reader. A longer book would not have been affordable. We hope that you will agree, however, that within these structural constraints, we have been able to put together a volume that will provide our readers with a useful starting point for the study of media and gender research.