Quantitative Analysis and IBM® SPSS® Statistics: A Guide for Business and Finance

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The software is built around routines that have been developed, tested, and widely used for more than 20 years.


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Although the emphasis in this guide is on applications of IBM SPSS Statistics, there is a need for users to be aware of the statistical assumptions and rationales underpinning correct and meaningful application of the techniques available in the package; therefore, such assumptions are discussed, and methods of assessing their validity are described. Also presented is the logic underlying the computation of the more commonly used test statistics in the area of hypothesis testing.

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Mathematical background is kept to a minimum. Help Centre.


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What is SPSS and How Does it Benefit Survey Data Analysis?

Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book! More Books in Econometrics See All. The Art of Statistics Learning from Data.

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Hair, G. Tomas M. Hult, and Christian M.

Erik Mooi i s senior lecturer at the University of Melbourne Australia. His main interest is in business-to-business marketing and works on topics such as outsourcing, inter-firm contracting, innovation, technology licensing, and franchising using advanced econometrics.

SPSS vs EXCEL

He is also program director at the Centre for Workplace Leadership, a fellow at the EU centre for shared complex challenges, as well as a fellow at the Centre for Business Analytics at Melbourne Business School. Buy from Springer.

Show More. Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies Links to additional material and videos via the Springer Multimedia App. Email Address. Please enter the letters displayed.

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Show Less. Leeflang, Jaap E. Wieringa, Tammo H.

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